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Mastering AI in Marketing - Online Session at G2 Reach Next Wednesday
CEOs, CROs, CMOs, VCs - Amazing Lineup Overall
Dec 1
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Carilu Dietrich
3
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Mastering AI in Marketing - Online Session at G2 Reach Next Wednesday
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November 2023
Marketing Meeting Commandments
How to waste less time
Nov 29
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Carilu Dietrich
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Marketing Meeting Commandments
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Embracing the Paradox of Grief and Joy This Holiday Season
Three resources that have helped me through many deaths of loved-ones
Nov 20
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Carilu Dietrich
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Embracing the Paradox of Grief and Joy This Holiday Season
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B2B Marketing Budget Benchmarks
A tops-down view of where VC-Backed SaaS companies spend $$
Nov 14
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Carilu Dietrich
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B2B Marketing Budget Benchmarks
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OpenAI's Developer Keynote: What CMOs Need to Know (and Do)
Factoring AI into your 2023 plans
Nov 7
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Carilu Dietrich
5
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OpenAI's Developer Keynote: What CMOs Need to Know (and Do)
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October 2023
Maximizing Growth: Crafting an Effective BDR Metrics Scorecard
Real-world examples to drive rep and company performance
Oct 30
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Carilu Dietrich
5
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Maximizing Growth: Crafting an Effective BDR Metrics Scorecard
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ABM and AI Help Marketing "Do (2x) More With Less"
Highlights from the 6Sense Breakthrough Conference
Oct 24
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Carilu Dietrich
3
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ABM and AI Help Marketing "Do (2x) More With Less"
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August 2023
Part 2: VC-Backed CMO Compensation Ranges
What salary, bonus and terms can a CMO negotiate for, and how should they do it?
Aug 29
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Carilu Dietrich
13
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Part 2: VC-Backed CMO Compensation Ranges
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Part 1: CMO Compensation Components
A guide to the components and orders of magnitude
Aug 28
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Carilu Dietrich
9
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Part 1: CMO Compensation Components
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CMO's Roles & Responsibilities
The top things CMOs need to do to keep and thrive in their job
Aug 24
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Carilu Dietrich
6
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CMO's Roles & Responsibilities
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Work Life Balance Guilt is Bullsh**
Some seasons require sacrifice, we're not "doing it wrong"
Aug 16
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Carilu Dietrich
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Work Life Balance Guilt is Bullsh**
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Paid advertising is where value is captured, not just where value starts
I have loved this quote every time I've heard Katrina Wong, marketing leader Segment, share this wisdom. Effectively using first / last / multi-touch…
Aug 9
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Carilu Dietrich
5
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Paid advertising is where value is captured, not just where value starts
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