Hypergrowth Leadership

The Top 10 Ads of the FIFA World Cup Final

Why I don't skip commercials : )

Jul 19 • Carilu Dietrich

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May 2026

How to us AI for Product Naming

How an AI naming workflow is changing the game for Zoom

May 28 • Carilu Dietrich

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April 2026

The Hottest AI Roles in Marketing Today

What new roles do we need? Here's what the job descriptions reveal.

Apr 14 • Carilu Dietrich

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Your 2026 Marketing Budget Has a Hole in It — and It's Called Tokens

Jensen Huang says engineers will soon negotiate how many tokens come with their job. Is marketing ready for this conversation?

Apr 9 • Carilu Dietrich

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March 2026

I'd hire her again in a heartbeat

What my best employees taught me about being a better leader

Mar 22 • Carilu Dietrich

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February 2026

Stop Guessing What Content to Create

Practical templates for mapping what to build and why

Feb 25 • Carilu Dietrich

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The Missing Variable in Most Content Strategies

Planning content effectively in an AI-saturated world

Feb 19 • Carilu Dietrich

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CMO Strategy: Surviving the Business Unit Reorg

What breaks, what works, and what to do first

Feb 5 • Carilu Dietrich

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January 2026

How AI is Changing Marketing Attribution

Deep dive into new capabilities, new visualization and new insights (with screenshots!)

Jan 28 • Carilu Dietrich, Alex Bauer, and Mada Seghete

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Where Did 2026 B2B Marketing Budgets Actually Land?

Informed guesstimates from dozens of CMO conversations

Jan 22 • Carilu Dietrich

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How to Measure Brand’s Impact on B2B Pipeline

Why attribution fails, and incrementality makes brand defensible

Jan 14 • Carilu Dietrich and Pranav Piyush

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AI Creativity Hack: Temperature

Tell your AI to wear a tux—or show up in glitter and combat boots

Jan 8 • Carilu Dietrich

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