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Developer Marketing in 2025: What Works, What's Changing, and How to Win
Insights from inside Stripe, Twitter, Slack, HubSpot and 1Password
Apr 17
•
Carilu Dietrich
10
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Developer Marketing in 2025: What Works, What's Changing, and How to Win
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From Zero to Hundreds of Millions: Lessons in Courageous Marketing
The Gong CMO's Step-By-Step Guide to Standing Out
Apr 10
•
Carilu Dietrich
8
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From Zero to Hundreds of Millions: Lessons in Courageous Marketing
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Maturity Frameworks: A Hidden Gem in Your GTM Strategy
Move beyond features. Benchmark progress. Elevate conversations.
Apr 3
•
Carilu Dietrich
and
Suresh Balasubramanian
10
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Maturity Frameworks: A Hidden Gem in Your GTM Strategy
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March 2025
How to Divide Sales and Marketing Budget in B2B: Benchmarks and Insights
What the latest data says about allocating resources by growth rate, ACV, and company size.
Mar 27
•
Carilu Dietrich
8
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How to Divide Sales and Marketing Budget in B2B: Benchmarks and Insights
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The Marketing Efficiency & Attribution Playbook: What Today’s CMOs Are Tracking
Insights from a new benchmarking study on how top B2B marketers measure ROI and allocate spend
Mar 18
•
Carilu Dietrich
25
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The Marketing Efficiency & Attribution Playbook: What Today’s CMOs Are Tracking
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2
The Ultimate Marketing Benchmark: Budget Insights from 200 CMOs
See How Marketing Budgets Vary by Revenue, Growth Rate, GTM style, and more
Mar 4
•
Carilu Dietrich
26
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The Ultimate Marketing Benchmark: Budget Insights from 200 CMOs
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2
February 2025
The Price of Winning: Can You Be a Great Leader and Still Be Liked?
Balancing ambition, relationships, and leadership intensity
Feb 27
•
Carilu Dietrich
19
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The Price of Winning: Can You Be a Great Leader and Still Be Liked?
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2
New Leader Assimilation: The Ultimate Guide to Accelerating Leadership Success
How to Build Trust, Align Teams, and Avoid Pitfalls
Feb 21
•
Carilu Dietrich
10
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Hypergrowth Leadership
New Leader Assimilation: The Ultimate Guide to Accelerating Leadership Success
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1
Leadership at Gunpoint
How Crisis Reveals True Leadership
Feb 13
•
Carilu Dietrich
12
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Leadership at Gunpoint
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2
C-Suite Hack: Speaking with Clarity
Build influence and impact with your words & questions
Feb 3
•
Carilu Dietrich
16
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C-Suite Hack: Speaking with Clarity
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January 2025
Allocation Models: The C-Suite Imperative
Clarify priority or risk chaos
Jan 30
•
Carilu Dietrich
23
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Allocation Models: The C-Suite Imperative
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3
Communicating Marketing Strategy: Plan-on-a-Page, Integrated Campaign and Budget Templates
Get everyone aligned to maximize impact
Jan 23
•
Carilu Dietrich
63
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Hypergrowth Leadership
Communicating Marketing Strategy: Plan-on-a-Page, Integrated Campaign and Budget Templates
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2
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