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April 2025

2025 State of AI in B2B Marketing Scorecard
Which marketing functions are seeing the most adoption and transformation?
 • 
Carilu Dietrich
1
Marketing's AI Frontier: What 50 Tech CMOs Revealed
8 Key Trends on What's Working, What's Changing, and What's Next
 • 
Carilu Dietrich
3
Developer Marketing in 2025: What Works, What's Changing, and How to Win
Insights from inside Stripe, Twitter, Slack, HubSpot and 1Password
 • 
Carilu Dietrich
From Zero to Hundreds of Millions: Lessons in Courageous Marketing
The Gong CMO's Step-By-Step Guide to Standing Out
 • 
Carilu Dietrich
Maturity Frameworks: A Hidden Gem in Your GTM Strategy
Move beyond features. Benchmark progress. Elevate conversations.
 • 
Carilu Dietrich
 and 
Suresh Balasubramanian

March 2025

How to Divide Sales and Marketing Budget in B2B: Benchmarks and Insights
What the latest data says about allocating resources by growth rate, ACV, and company size.
 • 
Carilu Dietrich
The Marketing Efficiency & Attribution Playbook: What Today’s CMOs Are Tracking
Insights from a new benchmarking study on how top B2B marketers measure ROI and allocate spend
 • 
Carilu Dietrich
2
The Ultimate Marketing Benchmark: Budget Insights from 200 CMOs
See How Marketing Budgets Vary by Revenue, Growth Rate, GTM style, and more
 • 
Carilu Dietrich
2

February 2025

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