It’s worth noting that running MMM’s and econometrics is possible on much lower spend thresholds (especially with advancements being made by teams like https://onesandheroes.com)
But there is the question of return on analytical investment. The era of “not enough data to build a model” is coming to a close (though a lot of traditionalists will likely disagree).
It’s worth noting that running MMM’s and econometrics is possible on much lower spend thresholds (especially with advancements being made by teams like https://onesandheroes.com)
But there is the question of return on analytical investment. The era of “not enough data to build a model” is coming to a close (though a lot of traditionalists will likely disagree).
why track MQL instead of a more reliable SQL?