Love this list, thank you. I might add Gross Revenue Retention to it.

“Gross revenue retention refers to the percentage of total revenue a company retains from its existing customer base over a specific period, typically a year. It calculates the revenue generated from existing customers, excluding revenue from new customer acquisitions, upsells, or cross-sells. Gross revenue retention helps measure the ability of a business to retain and expand revenue from its existing customers, providing insights into customer satisfaction, loyalty, and overall business health. A higher gross revenue retention rate indicates a stronger ability to retain customers and generate recurring revenue.”

Expand full comment
Jun 13·edited Jun 13

Appreciate this deeply researched and thoughtfully presented article. These 10 metrics definitely resonate well with me. One thing to add is to know if one is working in a Cost vs Profit Center as per the company delineation. Depending on the company/vertical they play in, the challenges one will need to overcome will vary widely. For example, the challenges from being in the Product org in a Platform Team at a Cost Center like IT/SRE like Axon vs Growth/Profit Center like Twitter/Yelp are night and day.

Expand full comment

Love it

Thanks a lot

Expand full comment