Well I think it's always a question of budget. As a marketer that's what you need to create impact one way or another.
So we're used to hand our budget over to media and creative agencies. Now we need to allocate budget towards AI tooling which replaces agencies (our at least billable hours of the agency)
Well I think it's always a question of budget. As a marketer that's what you need to create impact one way or another.
So we're used to hand our budget over to media and creative agencies. Now we need to allocate budget towards AI tooling which replaces agencies (our at least billable hours of the agency)