It's an intriguing concept, but I believe its viability is largely confined to companies with highly technical products. For other conventional SaaS enterprises, however, it may not be as applicable.
I agree with the idea that Product Advocates are more valuable to buyers than traditional sales roles, but they're also costlier and harder to maintain. On top of this, it's crucial for companies to prioritize the buyer's experience above all. Making the buying process as helpful and personalized as possible should be the main goal. This is where I think AI can play a significant role, offering an efficient, scalable way to enhance the buyer's journey without the complexities of hiring and maintaining a specialized human workforce. AI can act as a trusted advisor and a domain expert
Inspiring approach 🙌 did anyone tried to implement sth similar in service company? I guess this would look a little bit different. I'm happy to chat and learn from your experience.
Yes Yes Yes for B2B tech a Product Advocate style approach is more ideal. Tech audience often are turned off or dont respond to sales and non technical people. we have experimented with sales-oriented BDRs and tech oriented Advocates. All are called DevSecOps Advocates or Mobile Security Advocates. we use the problem domain where they are experts and not the word 'product' in our titles to further show they are experts in those problem/solution areas.
It's an intriguing concept, but I believe its viability is largely confined to companies with highly technical products. For other conventional SaaS enterprises, however, it may not be as applicable.
I agree with the idea that Product Advocates are more valuable to buyers than traditional sales roles, but they're also costlier and harder to maintain. On top of this, it's crucial for companies to prioritize the buyer's experience above all. Making the buying process as helpful and personalized as possible should be the main goal. This is where I think AI can play a significant role, offering an efficient, scalable way to enhance the buyer's journey without the complexities of hiring and maintaining a specialized human workforce. AI can act as a trusted advisor and a domain expert
Inspiring approach 🙌 did anyone tried to implement sth similar in service company? I guess this would look a little bit different. I'm happy to chat and learn from your experience.
Yes Yes Yes for B2B tech a Product Advocate style approach is more ideal. Tech audience often are turned off or dont respond to sales and non technical people. we have experimented with sales-oriented BDRs and tech oriented Advocates. All are called DevSecOps Advocates or Mobile Security Advocates. we use the problem domain where they are experts and not the word 'product' in our titles to further show they are experts in those problem/solution areas.