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Clarke Clark's avatar

thank you for sharing The Interstitium article. Fascinating

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Hakan @ Remote Marketers's avatar

The best early warning system I've found is tracking customer complaints across different departments. They always point to the root cause before your internal metrics do.

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Carilu Dietrich's avatar

So true! Voice of the customer is hard to ignore.

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Edu Carneiro's avatar

💯

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Undistorted, Radical Clarity's avatar

This is one of the most cogent breakdowns I’ve seen of how systems-level dysfunction gets misdiagnosed as departmental failure. The interstitium metaphor is powerful — especially in a corporate context where the connective tissue (cross-functional clarity, strategic cohesion, and honest diagnostics) is often invisible until it breaks.

What’s refreshing here is the refusal to scapegoat marketing or sales when the root problem is strategic incoherence. So many companies treat symptoms at the edge while ignoring the structural imbalances at the core. The truth is, until strategy gets operationalized across departments with shared language and real accountability, you’re just pushing sand uphill.

The reminder to create space for constructive truth-telling — not defensiveness or political maneuvering — is what separates companies that scale intelligently from those that implode silently.

More of this, please.

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