The decision lens really stands out. This is the kind of thinking that only comes from years of navigating ambiguity across product, market, and money.
Attribution has always been greyscale, forcing nuanced reality into a few buckets.' That's the sentence that should frame every attribution debate. The models weren't broken. They were necessary compromises. The question now is whether teams will invest in the data quality that makes the full color version actually possible.
AI makes the signal recovery for full-color a lot more plausible now! Better data quality doesn’t have to mean weeks of tediously retconning SFDC campaigns by hand anymore.
This is incredible! Thank you for sharing
The decision lens really stands out. This is the kind of thinking that only comes from years of navigating ambiguity across product, market, and money.
Attribution has always been greyscale, forcing nuanced reality into a few buckets.' That's the sentence that should frame every attribution debate. The models weren't broken. They were necessary compromises. The question now is whether teams will invest in the data quality that makes the full color version actually possible.
AI makes the signal recovery for full-color a lot more plausible now! Better data quality doesn’t have to mean weeks of tediously retconning SFDC campaigns by hand anymore.