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Thanks for this - but what 'is' an advisor? When I started reading, I thought you meant an external consultant, but as your piece progressed, I realised you were referring to something else. Do you mean someone who is a subject matter experts who helps organisations strategise / operationalise etc? A supernumerary senior expert in the organisation helping it to fix / deliver / recover / whatever's needed?

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Great points! There is an urgent need for CMOs to become kind of AI orchestrators - Key to align these agents with your brand voice and CX goals.

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