Lessons from the trenches by CMOs and Comms Execs
Appreciate how incredibly tactical this is. The best strategies are proactive, not reactive!
I love the "5 Cs" Structure here: Concern, Commitment, Competency, Clarity, and Confidence. https://firstup.io/blog/effective-crisis-communication/
Appreciate how incredibly tactical this is. The best strategies are proactive, not reactive!
I love the "5 Cs" Structure here: Concern, Commitment, Competency, Clarity, and Confidence. https://firstup.io/blog/effective-crisis-communication/