re: Event Marketing being least sensitive to AI experimentation -
Yes! I'm also sensing collective event fatigue. This week at RSA, we're seeing shinier displays than ever: Torq's dump truck, Wiz as always, Weaviate has graffiti/skater-inspired designs that remind me of the early 2000s Avril Lavigne era... It's all super clever, but I can't help but feel we're upping the dosage of stimuli to pull people in.
I'm excited for AI agents to negotiate room blocks, book venues, orchestrate logistics, and optimize spend across a menu of in-person activations for a given week of an event.
re: Event Marketing being least sensitive to AI experimentation -
Yes! I'm also sensing collective event fatigue. This week at RSA, we're seeing shinier displays than ever: Torq's dump truck, Wiz as always, Weaviate has graffiti/skater-inspired designs that remind me of the early 2000s Avril Lavigne era... It's all super clever, but I can't help but feel we're upping the dosage of stimuli to pull people in.
I'm excited for AI agents to negotiate room blocks, book venues, orchestrate logistics, and optimize spend across a menu of in-person activations for a given week of an event.
When that's automated too, what's left?