Podcast: An Update From the B2B Front Lines

What's going on in B2B marketing?

This week, I'm on the CMO Confidential podcast with former CMO of eBay and Best Buy, Mike Linton, digging into all this and more.

"An Update From the B2B Front Lines"

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenges in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include:
- her obsession with sales;
- why "without a data strategy, you can't have an AI strategy;" and how
- aggressive companies are focused on growth and poaching talent.

Tune in to hear why CMOs should focus on sales, growth insights, innovation, and data. It’s not all rainbows and unicorns out there.

Watch the podcast here or wherever you get your podcasts.