Paid advertising is where value is captured, not just where value starts
www.carilu.com
I have loved this quote every time I've heard Katrina Wong, marketing leader Segment, share this wisdom. Effectively using first / last / multi-touch attribution to communicate with sales and finance is a problem many CMOs face. The issue is that most sales are a combination of MANY engagements between MANY contacts and a company. Specifically:
Paid advertising is where value is captured, not just where value starts
Paid advertising is where value is captured…
Paid advertising is where value is captured, not just where value starts
I have loved this quote every time I've heard Katrina Wong, marketing leader Segment, share this wisdom. Effectively using first / last / multi-touch attribution to communicate with sales and finance is a problem many CMOs face. The issue is that most sales are a combination of MANY engagements between MANY contacts and a company. Specifically: