Learning to be a Chief MARKET Officer

Elevating the CMO role to be a strategist, rain maker and market maker

How do CMOs get out of the weeds and make a real impact on the BUSINESS, not just marketing? Christine / Chris Heckart started a movement several years ago to reframe Chief MarketING Officer to a Chief MARKET Officer. The concept is that the top marketer should be more than an executor of promotion programs - but should instead be a primary thought leader within the company about:

🔸 What MARKET the company plays in (what is the TAM, how is the market itself expanding, how do we shape the category, name, and expansion of the market?)

🔸 The ideal customer profile (who is the most profitable type of customer? Who values what we sell? What roles within the ICP do need to win? What matters most to them?)

🔸 Our differentiation, product, and COMPANY STRATEGY - how do we approach that market to win, using all tools available to us - product, marketing, sales, partnerships, M&A, and more?

To do this, you have to be strong in product marketing & product strategy (knowing the market, product, customer, and differentiation). You have to be strong in finance (understanding the levers of profitability and ROI). You have to build a team that gives you competitive insights, customer insights, and market insights. You have to bring real customer stories and priorities to the conversation. Mike Linton, former CMO of Best Buy and eBay, would say as CMO, he was the Voice of the Customer in the C-Suite, and his tenure and impact were legendary.

CMOs who play this role have a SEAT AT THE TABLE. They make a huge impact beyond taking orders and driving MQLs. They are a partner to the CEO. And eventually, they make more $$ and have opportunities to progress to CRO, COO or even CEO.

LEARN FROM THEM!!!!!!!

On my learning journey, I found these people and cornered them in 1:1 conversations. Now they have all come together for this AMAZING series.

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

▶ Denise Persson, Chief Market Officer, Snowflake (She took it all the way!)

▶ Vasu Jakkal, Corporate VP Security, Compliance, Identity & Privacy, Microsoft

▶ Latané Conant (she/her), Chief Revenue Officer (former Chief Market Officer), 6sense Inc.

▶ Anna Griffin, Chief Market Officer, Commvault

▶ Dave Peterson, founder of Play Bigger and multi-time CMO

▶ Amy K.ilpatrick - CMO of Conentful

▶ Tricia Gellman - Former CMO of Drift

▶ Kate Bullis - Top CMO Recruiter

and me, Carilu Dietrich, CMO, Hyper-Growth Advisor, formerly Atlassian

👇 Apply now - Only 30 People Accepted - Due April 26th👇
Learn more and apply here

There's no charge because it's being brought to you by Athena Alliance, sponsored by Contentful, and in collaboration with Equilar, Xapa, Nasdaq, QuinStreet, and 6sense Inc. I would have paid so much to have this early in my career. I am still learning from these amazing ballers. Join us!

Thanks, Coco Brown and Christine / Chris Heckart, for driving this.

#BallerCMOs #Leadershipstrategy #Cantmiss