This is really insightful - sadly in my experience, this level of onboarding was rarely in action. However, I do remember when I was recruited as a Marketing Manager at Bass (UK Brewer) and my boss was the CCO and he went through a very thorough on-boarding process, including giving me objectives for 30/60/90 days - he also sat in on some of my meetings and marketing events and then provided feedback, which I was so helpful - never negative, just very positive and encouraging. As you can probably tell, I loved working with him.
This is really insightful - sadly in my experience, this level of onboarding was rarely in action. However, I do remember when I was recruited as a Marketing Manager at Bass (UK Brewer) and my boss was the CCO and he went through a very thorough on-boarding process, including giving me objectives for 30/60/90 days - he also sat in on some of my meetings and marketing events and then provided feedback, which I was so helpful - never negative, just very positive and encouraging. As you can probably tell, I loved working with him.
This is perfect for new personality that's discovered there leadership energies and transformes to the perfect leader
Solid advice for CMOs, CEOs and the entire Exec team.
I absolutely LOVE that the first item on the list is to spend time with prospects and customers, listening to them and coming to understand them!
Thanks for writing this, I really enjoyed reading it!