A tops-down view of where VC-Backed SaaS companies spend $$
Hi Carilu! By marketing spend as % of revenue, do you mean ARR or TCV bookings? Is that % of revenue typically forward revenue or trailing revenue?
B2B Marketing Budget Benchmarks
Hi Carilu! By marketing spend as % of revenue, do you mean ARR or TCV bookings? Is that % of revenue typically forward revenue or trailing revenue?