A tops-down view of where VC-Backed SaaS companies spend $$
Wondering if this may be updated in future years to track and percent allocation shift :)
Hi Carilu! By marketing spend as % of revenue, do you mean ARR or TCV bookings? Is that % of revenue typically forward revenue or trailing revenue?
Wondering if this may be updated in future years to track and percent allocation shift :)
Hi Carilu! By marketing spend as % of revenue, do you mean ARR or TCV bookings? Is that % of revenue typically forward revenue or trailing revenue?